The goal of WWTS is to spread the true values of Made-in-Italy around the world: quality, craftsmanship, style and passion. In fact, it should be noted the commitment that WWTS pays to the training of its commercial staff, as well as its trading partners in the areas presented. Tours to Italian manufacturers are often organized, aimed at getting acquainted with the production processes and the heart of creativity. The final product is always based on high technical and technological processing, mixing art and design, crafts and industry to produce objects that will later become symbols of style and cultural symbols of their time.

EDRA

LAGHETTO

PAOLA LENTI

Pratic, a supreme expression of Italian creativity, was founded in Ceresetto, a town in the rolling hills of Italy’s north eastern province of Udine. It is the 1960s. The company’s earliest efforts are marked by precision and attention to detail, perfectly applied to the first models of wooden-frame awnings. In only five years the first Pratic patent is issued, heralding the appearance of “dome” awnings on the market for the first time.

Continual research allows us to come up with new types of awnings that enhance outdoor spaces. The awning becomes a desirable solution not only to create much-needed shade, but also to attract new customers to public premises.

The Eighties see the birth of the arm awning – an elegant and practical concept that protects even larger surfaces. Thanks to careful study and research, the product reaches new heights in performance and aesthetic effect.


An exciting new phase opens with the production of the first design pergolas – high-quality solutions destined to be a future benchmark for the outdoor furnishings market. We are now at the cusp of the new millennium, and Pratic proceeds unwaveringly along the path set by its founders, brothers Bruno and Giuseppe Orioli, more than half a century ago. This extraordinary tradition of excellence is still preserved today by the same family, now guided by brothers Edi and Dino. Whether it is wooden-frame awnings or bioclimatic pergolas in aluminium, Pratic’s success is all down to its decision to embrace open air culture and its passion for creating solutions that enhance any environment and produce genuine well-being for people.

From design to manufacture – exclusively Made in Italy – Pratic offers a comprehensive range of solutions ensuring protection from sun, wind and rain, using the highest-quality materials and the finest fabrics – all subject to rigorous testing and certification. The result is a unique company culture visible to all resellers and partners.

All awnings and pergolas come into being in Pratic Concept, the company’s in-house laboratory for new ideas. Research, design and development are at the heart of the Pratic team’s work, involving architects, engineers and design schools, all intent on finding new solutions and predicting market demands. Its design and manufacturing excellence places Pratic at the very top of today’s international outdoor furnishings industry, with a range of solutions to create outdoor spaces for private homes and contract areas.

PRATIC

RIVA 1920

ROK RONDA

Design is inspiration, surprise, joy. It is the amazement to see something unique for the first time. It means creating spaces to feel good and live surrounded by beauty. Design is giving a personal touch to indoor and outdoor spaces and choosing your own ideal element that is the perfect landscape of emotions and experiences, which become unforgettable memories. Giò Colonna Romano knows it well, when he founded SLIDE in 2002: his fancy fantasy matches perfectly with his thirty-year know how in the processing of plastic resins. The first note of amazement is the luminous furniture, which immediately became a must-have in the world of events. Since 2015, his son Marco Colonna Romano has taken over the company with his father’s same desire to grow and innovate. Thanks to a new spirit and the team of young people that work with him, SLIDE has become a beloved company for outdoor furniture: architects and interior designers from all over the world have fallen in love with the new ideas, shapes, materials and tactile textures. Indeed, SLIDE creates complete furniture and entire collections, thanks to the collaboration with some of the most famous designers of the world, such as Alessandro Mendini, Paola Navone, Fabio Novembre, Stefano Giovannoni, Marcel Wanders, Karim Rashid and Marc Sadler. New materials were chosen and inserted, initially the soft and rigid polyurethane, and then comfortable cushions, waterproof fabrics, tactile textures ideal to complete the polyethylene furnishings with elegance and class. SLIDE is deeply linked to its first essence, the lighting sector: in the last years it has developed a much more technical line of lamps for large areas, with an essential shape but a strong visual impact. For the first time, SLIDE has succeeded in matching the industrial process with the craft work: to meet the increasing demand of the living sector, the company developed its production process and created non-replicable nuances, in which every small imperfection enhances the industrial process and makes every piece unique. The strength of Slide has always been the attention to the international market, the creation of something that was not there and then became necessary: thanks to these features, Slide continues its production in Buccinasco, near Milan, but its name and products reach more than 130 countries around the world.

SLIDE

Back Translation
Iconic interior pieces created by legendary designers, incredibly ergonomic and comfortable sofas and armchairs-the collection of the Edra factory, born in Tuscany in 1987, is now known all over the world. Consistently high quality, technological efficiency and exceptional materials in Edra pieces are combined with artistic traditions and fine handcraft.
Revolutionary and timeless design of Edra is above trends and fashion made with the precious attention to the smallest details and provide unsurpassed comfort and pleasure.
Edra becomes a heritage!